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How M-Commerce Can Boost Your Sales

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How M-Commerce Can Boost Your Sales
December 9, 2015 by in E-Commerce Websites

It’s no secret that mobile e-commerce, or “M-commerce” is taking over the world of online sales. Customers are turning to their mobile phones and tablets to research businesses, compare prices, and buy goods. Statistics show that 61% of people have a better opinion of brands when they offer a good mobile experience. This is reflected directly through sales. Paypal mobile alone has seen an increase of processing almost $14 billion in payments in 2012, over 3 times more than the amount in 2011. With figures like these, it is important that your have a mobile version of your store for your users.

desktop_vs_mobile

How Is A Mobile Website Different?

Content Prioritization –  When your potential customer is using their phone, you only have a few seconds to give them the information they want before they hit the back button and look elsewhere. A desktop style design generates a frustrating navigation process when using a mobile device. By prioritizing your content for a simple user experience, you provide convenience, which turns a potential client into a paying customer.

Different By Design – Designing a layout for mobile requires strategy. There are so many questions to consider. What are the 1 or 2 most important things your customers will be looking for? What parts of your business do you want to highlight? What can you do to convert a sale quickly? By showcasing your business in a quick, mobile friendly manner, and including features such as one-touch calling, you eliminate obstacles to sales or interactions.
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