Why Do You Need Local SEO?
You may want to eventually dominate the globe, but good local SEO is what drives customers in your door. Local SEO might contain some of the same elements of national SEO, but local SEO helps your business appear within your town, city, county, or even on a state level. Not only do these searches make up a huge portion of online activity, but statistics show that local searches result in a much higher percentage of direct sales. Google has hinted at local SEO as a good strategy for increased search rankings, especially because a consumer’s search results depends on their location. Local SEO gives your business a face to the name, and allows consumers to learn more about you. Now that the term “local SEO” has been indelibly stamped into your memory, let’s see why it is important, and how you can use it for your business.
These local statistics show how online traffic is utilized in a local perspective, and even aids businesses that only function in a physical location. So, how can you build your local presence and drive in more business?