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Our Process

We build successful products through strategic design and innovative strategy.
FIRST PHASE

DISCOVERY

SECOND PHASE

STRATEGY

THIRD PHASE

DATA-DRIVEN DESIGN

FOURTH PHASE

ENGINEERING

FIFTH PHASE

LAUNCH

Identify, Define, Prepare
It’s all about WSS-laboration!

Our goal is to develop a common understanding of the problem, the business, the customer, the value proposition, and how success will be determined. It’s important to have all key stakeholders present and participating in order to develop a thorough understanding of the project.

Services

  • Ideation
    Identify and test the efficacy of the big idea
  • Market Research
    Gain comprehensive understanding of the market landscape, needs, & a product’s potential for success
  • Scheduling & Budgeting
    Identify a project schedule and budget that fits your needs and goals
In order to move forward…

An understanding of the project, the client, and what the deliverable’s are will help to improve the project’s success.

FIRST PHASE

DISCOVERY

SECOND PHASE

STRATEGY

THIRD PHASE

DATA-DRIVEN DESIGN

FOURTH PHASE

ENGINEERING

FIFTH PHASE

LAUNCH

Research, Analyze, Audit, Plan
Time to put our brains to work.

Knowledge is the foundation of a success strategy. It’s important to survey the market, identify competitors, and research how others have succeeded or failed in the marketplace. Our goal is to generate many potential solutions, regardless of how realistic they may be.

Services

  • User Personas
    We create reliable and realistic representations of your key audience segments to understand your users.
  • Competitive Analysis
    Gain comprehensive understanding of competing organizations, products, & technology differentiators.
  • Architecture
    Conceptual model, structure and behavior of a system in order to build a visual representation of your product.
Knowledge is Power

Harnessing the power of accrued data, informed decisions are made to optimize the website to fulfill client need.

FIRST PHASE

DISCOVERY

SECOND PHASE

STRATEGY

THIRD PHASE

DATA-DRIVEN DESIGN

FOURTH PHASE

ENGINEERING

FIFTH PHASE

LAUNCH

Prototype, Validate, Iterate
Assumptions are not the same as knowledge.

It’s important to understand what the users really want. Rather than invest too much money and resources into assumptions, we hypothesize with prototypes, validate with user testing, and iterate until we’ve designed a successful solution.

Services

  • Wireframing
    Create comprehensive interface schematics that outline purpose, flow and provide a skeletal design of a product.
  • Interface Design
    Creative interfaces based on research, wireframes, and strategy.
  • Prototypes
    Static or dynamic prototypes to test and validate for real results from real users.
  • User Onboarding
    Create an experience that will increase the likelihood that new users will easily be able to adopt your product.
  • Responsive Design
    Interfaces that adjust to the device: desktops, mobile, tablets, & beyond.
Trial and Succeed...

Collected data transforms into a plan which guides our pens and keyboard/mice in order to create wireframes, designs and prototypes. Now things are heating up…

FIRST PHASE

DISCOVERY

SECOND PHASE

STRATEGY

THIRD PHASE

DATA-DRIVEN DESIGN

FOURTH PHASE

ENGINEERING

FIFTH PHASE

LAUNCH

Build, Test, Deploy
Straddling Worlds

Engineering isn’t just about making it work; it’s a craft that extends beyond the product and into the business. We build smart, scalable and test-driven products.

Services

  • Front-end Development
    Full-stack web development using(but not limited to): Rails, APIs, & system integrations.
  • Back-end Development
    Full-stack web development using(but not limited to): Rails, APIs, & system integrations
  • Performance
    Application tuning, caching, background processing and refactoring to enhance the speed and performance of an application.
  • DevOps
    Deploying, managing, & scaling applications
  • Mobile
    Mobile optimized products, designed for touch interactions across various devices and screen sizes.
Dynamic and Alive...

The final product is developed from what has been designed, with careful attention is given to making it scalable and tested complete with any business integrations.

FIRST PHASE

DISCOVERY

SECOND PHASE

STRATEGY

THIRD PHASE

DATA-DRIVEN DESIGN

FOURTH PHASE

ENGINEERING

FIFTH PHASE

LAUNCH

Launch, Collect, Learn, Improve
Ship It!

Launching isn’t the end. We work with you to collect feedback, learn from data, & continue to improve the product.

Shipped but not set in stone...

The site is live and ready for the world, but the beauty of the web lies in its ability to adapt and grow. New data is gathered to improve the experience for the next iteration.